Race Roster CRM- 360 Degree View of Your Participants

Single View of the Customer

Bring all of your participant data together to deliver a 360-degree view of the participant across all your events. This single view of your participant or even family view across registrations, customer support, results and marketing engagements will help unlock the ability to deliver a personalized customer experience.

Loyalty- Connect with your Audience

Build out your own loyalty programs that incentivise people to continue to be involved in any event you operate, year after year, purchase your merchandise and increase their secondary spend. You can set up the parameters however you like, and the possibilities are endless.  


For every registration in one of your events the indivudal receives 10 points. Once they receive 50 points, they can get 50% off entry into the next year or another one of your events.  This entry could be transferable to any products or services as well as gamified and interactive.  

Insights & Analytics

Easy to access information that you need with pre-built reports and insights specifically for Event Organizers. These analytics are great for creating targeted marketing campaigns, up-selling and cross-selling events, and gaining insight on certain runner segments. Take it one step further and customize these reports based on your specific needs.

Retention Analysis

Acquiring new customers can cost 5-15 times more than retaining an existing customer. With an industry event retention rate of around 34%, knowing who your past participants are is imperative to retaining them. Assess your year-over-year retention in real-time by organization, event or sub-event with our retention tools.

Advanced Digital Marketing

Grow your event with CRM, data insights and data-driven marketing techniques. Focus on personas, advanced segmentation, personalization, and loyalty & retention. Upgrade your email platform and start to build intelligent customer journeys that deliver marketing campaigns at exactly the right moment with Salesforce Marketing Cloud®.

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