Event Spotlight – Everyday Lions

The DTE Endurance team is excited to welcome aboard a partnership with new events company and long-time runner and coach Brian Lyons and Amie Bramich.

After much success as an elite distance runner, Brian took his passion to coaching, now operating the very successful and growing club Everyday Lions. Brian and partner Amie have now extended their offering to another area, operating four unique and distinct events in the beautiful Devonport region of Tasmania.  

The Everyday Lions team operates the Great Train Race which puts runner against machine, The light Night Glow Run, Run Devonport and Devonport Christmas Fun Run. Whilst having traditional elements of every fun Run, Amie and Brian have worked hard to create more than an event but a unique festival and experience at each iconic location.

“ We have worked hard to offer runners unique challenges to keep them engaged and interested regardless of what their goal is.  Whether it’s a 7km race against a train along the beautiful Don River Railway or participating in a night glow run- the events are designed to be enjoyable form start to finish’.

Understanding that there are more offerings in the market than ever, Brian stressed the importance of the participant experience from start to finish.

We believe its vital to be able to connect with our participants not just on event day but also prior and after. Race Roster and the DTE Endurance team understand this well, have a range of different ‘touch points’ that allow the participant to have a better and more seamless experience as well as allow us and our sponsors to engage with our audience. The gamification and interactions are endless and varied on Race Roster”.

CEO of DTE Endurance James Matthews talked further on his excitement on the partnership to assist in the growth of the events.

“ We are very excited to partner with Brian and Amie. They are innovative and doing great unique things and we love being able to support them and other new organisers in the industry grow their events. Particularly during covid19, that takes a lot of courage! I personally find it extremely satisfying and there is a lot of thrill in doing just that”.

The world has rapidly changed. People are no longer looking for a registration platform that collects the basic information. Its important that it does these things seamlessly, but the ability to leverage a powerful and sophisticated system is becoming a key sought after area for event organisers. James said,

“ Just like all industries have adapted and developed so to have events and the associated technology. Race Roster has been built to do the simple things well but also wraps the most advanced technology in the market to increase engagement, communicate, analyse data, drive increased metrics for sponsors and much more. These elements ensure that organisers have more power than ever at the same price as they have previously paid.

DTE Endurance and Everyday Lions are excited to partner together to bring some very unique features to the market.

Stay Tuned.

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