DTE Endurance Set up in Singapore

The DTE Endurance team is excited to welcome aboard and announce a long-term agreement with Infinitus Productions to use the Race Roster platform.

Founded By Jeffrey Foo, Infinitus Productions Pte Ltd specialises in mass sporting and lifestyle events. Infinitus Productions saw the successful conceptualisation and organisation of the ILLUMI RUN Singapore, a first-of-its-kind fun party run in Asia. Following the success of ILLUMI RUN, Infinitus Productions achieved yet another milestone by introducing ILLUMI NATION in 2014, Asia’s first massive glow-in-the-dark paint party, featuring the world’s biggest DJs and fast establishing itself as the coolest neon music party in town.

Infinitus Productions continue to provide an unparalleled service of event management with signature events such as J.P. Morgan Corporate Challenge, ASICS Relay, Mizuno Ekiden Race, KM Duathlon, UOB Heartbeat Run, The Straits Times Run, Great Eastern Women’s Run and SGX Bull Run in Singapore while creating their original unique events regionally.

With creativity, innovation and consumer sentiment at the forefront, Jeffrey new Race Roster was the right platform to support a strong bounce back from Covid and ensure continued strong growth into the future. 

“ We are always looking to operate events in ways that support what consumers are trying to achieve. The world changes so quickly that it’s important for us to have technology and new features available and ready for us.

Race Roster provides an opportunity for us to gamify the experience and journey of participants. This means a better user journey for the individual as well as saving the team time by allowing us to operate more efficiently.”

CEO of DTE Endurance, James Matthews spoke further on the opportunity to partner with Jeffrey and Infinitus Productions.

“We are so thrilled to partner with one of the most recognised and credible event organisers in not just Singapore and ASIA but globally. Jeffrey and the team continue to blow us away with their knowledge and insights of the industry. We love absorbing the insights and making adaptions to further improve the technology and how we operate.”

James also spoke about his excitement for DTE Endurance’s move into  Singapore.

“Considering the experience and credibility Jeffrey and his team have, it made sense to partner with them first in Singapore. We are really excited about leveraging this partnerships and the insights gained to now expand further. To compliment our strategy, we now have a strong team in multiple countries across Southeast Asia to ensure that not only is our technology the best in market, but so to is our service.”

DTE Endurance and Infinitus Productions have partnered for a multiyear deal. DTE Endurance now has offices and staff based in Australia, New Zealand, Singapore and the Philippines.

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