DTE Endurance Partners with Global Giant, Run Rio

The DTE Endurance team is excited to welcome aboard and announce a long-term agreement with one of the largest event organisers in the world,  Run Rio. 

With a staggering 250,000 + participants taking place across over 40 events each year, RUNRIO INC. was founded by its President Rio de la Cruz (RIO), a UP Diliman alumnus, elite & celebrity runner, international marathoner, and a sought-after running coach.

With growth of the running community through areas of ASIA, Rio and the team looked to invest in innovations that would raise the bar in organized sporting events in the region. Since then, RUNRIO has organized the majority of the premier races in the Philippines such as RUNRIO TRILOGY, MILO MARATHON, CONDURA MARATHON and many more. Most Notably, Rio organised the globes  largest single day event of all time, ‘ A run for the Pasig River’ which attracted 116,086 walkers and runners.

Understanding that technology is not stagnant and that participants are looking for more than a ‘simple’ registration system, Rio evaluated many options before proceeding to DTE Endurance and Race Roster,

It’s important for me that the platform is intuitive and easy to use for my team and most importantly participants. This should only be the basics of what organisers of all size should be looking at though. Technology and the way we consume changes so rapidly that we as  organisers need to ensure we are ready and future proof our events. Race Roster has regular new adaptions almost daily, with the DTE Endurance team keeping me in the loop of those changes. This means I have comfort that my events are always going to have the latest adaptions and technology available.

Rio explained some of the immediate and tangible value he saw in Race Roster.

Race Roster provided a very interactive experience from the first time you land on the registration page to the weeks and months after. Its interactive nature enables socialisation of experience, connectivity into social channels, gamification, communications, and rewards. There are so many unique marketing elements that allow us to use the registration system to actually drive participation.

CEO of DTE Endurance James Matthews commented further on the partnership.

“ Rio is part of the new breed of event organisers who are innovative and know that to be competitive you need to have the best technology and interactive solutions for consumers wrapped around an intuitive and easy to use platform. He also wanted to provide value to sponsors which continues to be a challenge in today’s market.

Sponsors are looking for multiple opportunities before, during and after the event to connect with their audience. Race Roster provides this opportunity along with sophisticated data and reporting which can be used to attract new sponsors or add additional value to existing sponsors . This is important regardless of size of event and something we work closely on with events in the region.”

DTE Endurance has partnered with Run Rio until 2025 meaning plenty of time to work together and adapt bespoke new features for their events, in the Philippines and ASIA more broadly.

James said.

“ We are always excited every time we add more events to our family. It’s not just about securing a new event for the sake of buisness.  But every time we bring on a new partner, we have new people at the face of the industry pushing us to develop new features and ways of doing things across different regions. This drives us to continue to be at the forefront of the industry; after all the only way for us to continue to be the best is by constantly innovating every single day”.

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