The McDonald’s Townsville Running Festival is one of Townsville’s premier community events that brings over 3,500 walkers and runners together as it traverses some of the most beautiful coastlines and landmarks. In its 49th year, the event continues to grow, and innovation is one of the keys focuses for the event committee & organiser Joel Savage.
“We strive to continue to keep this event fresh and fun for our regular participants as well as the many newcomers who escape the winter cold to come to beautiful Sunny Townsville. Technology and particular registration are a key aspect of the participants journey and so it’s an aspect the committee wanted to focus heavily on this year.”
When asked why they made the switch to the Race Roster System and team DTE Endurance Joel responded. “The System is light years ahead of anything we have seen to date. Not only is the customer experience seamless but it allows us to add creative and additional features such as Event Day App, email and text communications and link in things like AI photo’s, so the consumer continues to come back and engage with our page, which in turn gains additional exposure for our sponsors and partners. The team is also extremely helpful and responsive at all hours and days across the week.”
Chief Executive Officer James Matthews stated the importance of the partnership. “We have built up a good relationship with Townsville Road Runners and the Running Festival Committee and love that they continue to push us in new innovative directions, particularly around an exciting new event app, which we wouldn’t have otherwise pursued. We are now working with many events across Queensland and look forward to continuing this strong relationship moving forward. Indeed, the team’s enthusiasm for the event has me looking for an excuse to go up the event myself.”
DTE endurance team is excited work with Joel and the broader organising team in the amazing work this event does for the local community.
#DTE Endurance now has 10 local employees based across three cities in Australia and Race Roster has expanded to over 300 staff during the pandemic.
